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Managing Director, Industries

Eva Au

Eva Au has never played by the manual. She’s challenged the rules through the dominance of tech products, the explosion of social platforms, and now the era of AI, adapting faster than the technologies themselves. She’s spent her career fighting boundaries and erasing them: between work and life, English and non-English markets, Asian and Western mindsets, and older and younger generations. Her track record spans leading multi-million-dollar growth plays across Asia Pacific, forging cross-border partnerships, and steering companies through economic and political turbulence without losing momentum.

Eva believes that no transformation - digital, commercial, or organisational - succeeds without its people. Technology may enable scale, but trust drives adoption, decisions, and results. Whether helping a sales leader open new markets or guiding a CEO through a high-stakes pivot, her approach blends buyer intelligence with human connection, turning strategy into momentum. She challenges the tired GTM playbook of mass marketing and MQL-chasing, replacing it with precision timing, high-impact conversations, and micro-trust at scale so organisations win before they pitch.

Eva doesn’t do safe, predictable growth. She builds momentum by breaking the rules that no longer serve.